The best leaders push for superior results from their innovation efforts. But achieving success is as important as how it’s measured. And many companies are struggling with the age-old problem; you can’t manage what you can’t measure. Developing a robust system for measuring innovation is a critical part of the strategic leader’s tool box, a methodology for documenting value, progress or the even the lack of it.
The workshop, building on strategies developed jointly by Volvo Cars and the Innovation firm Googol, will focus on the tools and systems necessary for developing innovation measurements, or metrics. Participants will gain insights on how to create innovation metrics appropriate to their company context. The session will build on the framework suggested in Book of Metrics, published by Innovation Pioneers, focusing on the why, what and how of metrics, and the dimension of leading versus lagging metrics.
The workshop leaders are Jan Sandqvist of Googol, Madelene Lindberg and Karin André of Volvo Cars.
A word from Jan Sandqvist, Googol:
By using relevant Innovation Metrics, behaviors can be changed for the better, making people do more of what drives innovation in the company. To me, leading metrics are more interesting than lagging metrics. Our ambition is that the participants will have a deeper understanding of how to create a set of Innovation Metrics that suits their organisations needs. In addition to learning this method, we will share some insight on metrics that work and some that does not.
“I hope the workshop participants bring…”
I am curious about which metrics companies use for measuring their Innovation Capability and the results of Innovation efforts. I urge the participants to think about what their company or organisation would be like if they really excelled in Innovation.
“Something personal about me..”
I love cars and I am a formula racing fanatic, currently trying to learn how to drive a Formula Renualt 2.0 really fast around a track.
“Something about the place I work..”
At Googol we have used a lot of metrics during the years, among them APD which translates to Laughs per Day as an indicator of how innovative we are.
[vimeography id=”25″]