The traditional business model relies on selling more of everything, mass consumption equals profitability. But in the not too distant future, scarcity will be the new business opportunity, trying to figure out how to produce less while selling more. In fact, in some industries this is what drives innovation already today. But radical rethinking is required, often including looking at new ways of meeting customer needs, working with changing consumer behaviours and new business models. The workshop focuses on tools to use to solve these multifaceted wicked problems and to come up with equally wicked solutions. The workshop is interactive, based on tools and real cases in the fast moving consumer goods industry.
Workshop leaders are Niclas Ihrén and Rebecca Krus, innovation consultants at Sikander Public Contribution, and Michael Lind and Lars Johan Hedberg from Uniforms for the Dedicated, a fast-growing men’s fashion retail brand.
Workshop leaders are Niclas Ihrén and Roope Mokka, founders of Demos Effect, and representatives from a leading FMCG company.
A word from Niclas Ihrén:
Resource scarcity is an emerging field which will be defining our societies over the next century, yet it is still new as a working strategy for most organisations. This greenfield situation makes the opportunities so much more challenging and interesting! The case company is a fast-growing company in the fashion industry, Uniforms for the Dedicated. An industry which certainly is facing some dire resource challenges. Addressing issues that redefine how we must work as companies and societies is radical. Change management in organisations is always challenging, but radical change is the most difficult. I am keen on getting the most out of the participants different experiences of working with radical innovation and radical change management.
“Something personal about me..”
I have been working with transformative change for twenty years and am a sucker for change generally. I have a passion for exploring megatrends and futures. On my spare time I am also a rock climber and a sourdough baker since many years.
[vimeography id=”28″]
