Tank Meeting #60 with Lantmännen (Stockholm) – Members Only

Tank Meeting #60: "How to be brave enough to innovate in hard times?"

Welcome to Tank Meeting #60 where we will explore why it is important to be brave and how to find a balance between long term innovation and short term performance in times of crisis. Presented by Lantmännen and Innovation Pioneers on Wednesday September 21st, 2022 in Stockholm.

(Initiators are also invited to join the Initiator Meeting on the afternoon of Tuesday September 20th.)

The food industry is hotter than ever. It’s an industry under disruption with new trends and consumer behaviours putting pressure on the industry to renew itself. Investors are pouring money into food tech and startups who reinvent the industry and challenge the incumbents.

Lantmännen Cerelia started a new innovation & insights team focusing on long term (H2, H3) innovation one year ago. Since then the team has developed a clear innovation strategy and identified many promising opportunities. Now is the time to realize the plan.

However since the team was born, the food industry has become pressured by changes in consumer behaviour and increasing commodity prices and inflation. Many organizations are now facing a shift of focus from long term innovation to short term financial performance.

Burning questions that we want to explore together during the Tank Meeting:

How do you get the whole company on board the innovation journey, when many are busy handling short-term turbulence? How do you get a company to remain focused on explorative innovation in times of crisis? How many innovation bets can you dare to invest in, given the current market situation?

We invite you to Lantmännen on Sept 21st for Tank Meeting #60 where we’ll discuss ideas on how to solve these challenges, and how to keep the perfect balance between long term innovation and short term performance in times of crisis.


Innovation Pioneers & Lantmännen



Date: Wednesday Sept 21st , 2022 (Tank Meeting #60 – open for all Innovation Pioneers members)

Time: 09.00-15.00, lunch included. Doors open 8.30am.

Venue: LAMB, Drottninggatan 71C, 111 36 Stockholm

As always we will document the learnings and make it available on our website and in our newsletter.



Date: Tuesday Sep 20th, 2022 (Initiators only)

Time: 15.00 – 21:00, dinner included.

Venue: Lantmännen, S:t Göransgatan 160, 112 17 Stockholm

Selection of our Initiators & Members