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Hi all!
As many of you already know, on November 30 Bob Dorf will visit Sweden and give a one day workshop focused specifically on how Customer Development can be adapted to fit the needs of large firms.
Bob Dorf has a long background as an entrepreneur, venture capitalist but primarily a technology marketeer. In the late 1990's he co-authored the "The One to One Fieldbook" with Don Peppers and Martha Rogers - a book that Forbes Magazine hailed as essential reading: "If your company is launching a customer-focused strategy…it sets the agenda" (Forbes March 1999). While a practitioner at heart, Bob has also published his ideas in other outlets including the Harvard Business Review.
Today Bob Dorf spends most of his time developing and implementing Customer Development, together with Stanford Professor Steve Blank, he has consulted with numerous Fortune 500 companies to help them adapt Customer Development processes to their new business creation efforts. If this sounds interesting, please read more here.
Hope to see you in Göteborg!
/Henrik
__________________________________________________________________________
Henrik Berglund
Associate Professor
Center for Business Innovation
Dept. of Technology Management and Economics
Chalmers University of Technology
Twitter : @khberglund
Web : www.henrikberglund.com